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Lane Crawford

Mission

Empower WeChat channel to provide a richer experience for followers, whilst better understanding consumer behaviour across the platform.

Prepare account for future POS and e-commerce integration.

Concept

A completely customised Service Account, supported by a CMS, allows Lane Crawford to regularly update content for their fashionista followers.

Latest collections are showcased, supported by tailor made features such as a store locator.

The platform is also ready to go with POS integration and e-commerce.

All in all, Lane Crawford has managed to take it’s engagement on social e-commerce one step further.

Result

Service is launched primarily for Mainland China users, but also of benefit to customers in Hong Kong.