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Sephora

Mission

With the fast evolution of WeChat, it is key to enable an e-commerce platform based on mini program, allowing WeChat users to access conveniently.

Fully integrated with Sephora’s PIM, Inventory, OMS and CRM systems, ensuring customers are presented with up to date information and customer data is synchronised across multiple channels.

Concept

Launched on Aug. 31th, 2018 with much success. Has helped generate significant traffic and transactions through WeChat ecosystem, delivering business goals.

Results

The MP launched successfully in August 2018, with over 100 stores throughout China participating.