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Chery Exeed

Mission:

To raise Chery’s brand profile, engage customers emotionally, focus on differentiating signature features, and create a safe, simple, intuitive infotainment system.

Concept:

A beautiful, intuitive, useful, and safe infotainment solution that enables Chery to shine under global spotlight.
This included wireframes, application flow, and comprehensive UIDs of over 400 screens and states along with functional specifications and 200 pictograms.

Results:

The HMI experience has been warmly received by Chery. It’s rollout has been extended beyond the Exeed TX to other Chery models, marking an extraordinary accolade and recognition for the original, innovative design work.