Take users to a Japanese sakura garden. Offer an experience as close to being there. Ensure users are not burdened with needing to download a native app to enjoy the spectacle.
Firstly, the Clear experience had to created using HTML5, but offering an interactive experience normally associated with a native app. Developed in partnership with Arcade, gyroscopic and accelerometers were leveraged, as well as balancing the weight versus richness of the overall experience.
This enabled users to navigate the sakura garden in 360°, shake trees, watch blossoms fall and tap petals to access special Clear offers.
Messages could also be etched onto message boards in the park and shared with friends.
After much testing and optimisation, an immersive experience was successfully created for users to enjoy.