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Allow SMCP to attract more WeChat users to register, increase their followers and bring more traffic to e-commerce websites.


The mini program (MP) allows WeChat CRM and Union ID binding activity for the individual Sandro, Maje and CP brands. It’s a foundational initiative to fast track SMCP on WeChat CRM, enabling them to identify their customers, prospects and VIPs with tailor-made communications. It also paves the way for further WeChat digital servicing and commerce activations.


The MP launched successfully in August 2018, with over 100 stores throughout China participating.

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