Allow shoppers to access all their key Cache Cache account details via WeChat, including; purchase history, order tracking, coupon review and mix & match sharing.
Cache Cache's custom web app pulls information from a variety of the partners behind cache.cache.cn. This enables users to have a unified view of their account.
The backend allows broadcasting to shoppers, including a weekly mix and match programme, with a high degree of custimisation possible.
A variety of tracking reports are also available via the same backend, to track performance and responsiveness of users.
The Cache Cache WeChat project has been successfully piloted in 2016 and will continue an enhanced rollout in 2017.