Brunello Cucinelli Opera Collection Tour comes to China

Italian luxury fashion brand, Brunello Cucinelli have brought their 2019 autumn winter collection from Perugia to China for two weeks. The limited edition, Opera Collection is briefly touring China, allowing boutique appointments to be made in Beijing, Shanghai and Dalian.

A Mini Program has been built to accompany the tour, allowing users to learn more about the brand and the collection itself, as well as book appointments at their nearest boutique. Items from the Opera Collection may also be purchased from the Ecommerce site.

The MP is also well configured for sharing; not just the collection, but also allowing users to invite friends to book an appointment together.

Appointment confirmation leverages SMS and MP service messages to users, as well as email notification to the individual boutiques.

Data tracking is undertaken through a combination of the native backend, as well as some customised configurations.