Clever Age and MobileNow form strategic partnership

Clever Age and Mobile Now agree a complementary alliance to guide multinational clients in bridging the global digital landscape with the Chinese ecosystem.

With it’s long established presence in Europe, headquartered in Paris, as well as Asia Pacific, Clever Age has broadened it’s AP offering through the strategic partnership with Mobile Now ; the full service mobile agency, based in Shanghai.

Complementary synergy

Clever Age has proven consulting expertise and technical know how, through its 4 entities: Couleur Citron, Clever Garden, Clever Forge and Clever Presence. The partnership with MobileNow builds upon this existing approach by tapping into their expertise on the Chinese digital ecosystem, especially around WeChat.

This geographic synergy will allow Clever Age to deliver a wider offering to it’s European clients seeking to build, or enhance, their operations in China.

Global approach by leveraging the unique China digital ecosystem

The increasing importance of the Chinese approach to digital is now clearly visible on the global stage. This has been witnessed both in terms of the desire of the titans of Chinese digital economy, to grow beyond their home market, as well as the sophistication of the Chinese user, in the way they consume digital media.

Increasingly learnings from China, more so than North America or Europe, will shape global digital strategies.

The partnership has already begun

A number of initiatives have already kicked off between Clever Age and Mobile Now. Primarily focussing on deploying WeChat based, Ecommerce solutions for Chinese overseas travellers, across the retail, luxury and distribution sectors.

About Clever Age

Clever Age is a full-service agency covering the entire digital production chain. Their positioning is firmly 100% digital. Since the creation of the company in 2001 they have exclusively worked on web and mobile projects. The growth of the company has always been done in keeping with their three founding principles :

Independence : advise their customers in the strategic choices they can make with no external pressure whatsoever
Monitoring : their field requires them to maintain a continuous « informed » monitoring in order to set convictions to prevent their customers from heading to the wrong path and to seize opportunities
Durability : their goal is not to « make one shots » but to implement long-term efficient measures

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