Thailand’s CP Group, one of world’s largest conglomerates, has a significant agribusiness, with China a key market.
Keeping in touch with their customer base as well as allowing farmers to easily order CP Feed product were the two main goals.
With a customer base, by their nature, residing in rural areas of China, WeChat offered the ideal interface to communicate with farmers.
Working with Mirum Shanghai and leveraging the WeChat Now platform, has allowed CP Feed to manage the publication of relevant articles, broadcast of news, as well as keeping their product portfolio up to date, including offering mCommerce option.
CP Feed has launched their new WeChat offering to customers throughout China.
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