Digital Works: The Future of Marketing in a Digital World




Earlier this year, we were asked to contribute a chapter to the recently published book by Singapore Management University Centre for Marketing Excellence and Omnicom.

The chapter focuses on the importance of mobile to marketers and draws insight from the rapidly evolving mobile ecosystem in China.

More information on Digital Works: The Future of Marketing in a Digital World is available at:
https://www.amazon.com/dp/B07FTD6TB5