BAT Survey Tool
Traditionally consumer data has been collected via paper forms which are both time consuming and tedious. Add the complexity of different languages and multiple brands and a mountain of forms are created.
Digitizing this process and harnessing the convenience of a tablet offers a welcome and much needed progression.
A multiple language app, with smart data entry, featuring a portfolio of brands brings data capture to the next level.
The use of pre-populated fields, coupled with a clean UI makes the consumer engagement simple and short. The app also shares the data directly to the central database in the field; significantly reducing the time for end to end data collection.
The next phase of the app will feature an OCR reader allowing ID cards to be read and further reducing the engagement time.