With China set to become the 6th largest wine consuming country in the world by 2014, renowned fine wine critic Chantal Chi was keen to aid the journey of discovery with an app that showcases the major wine growing regions of France.
Bringing Ms Chi’s extensive knowledge of these regions into an easily navigatable mobile interface was the key challenge. With over 250 wineries across five regions to be included, as well as a comprehensive, personal portfolio of images from countless trips to France, UI was critical. Additional consideration was made for useful features that would help the Chinese wine connoisseur on the go; including functionality to hear the correct French pronunciation of each chateau and the ability to add personal tasting notes.
This has led to an elegant and very distinctive look and feel for the app, which also takes reference from some of Chantal’s previously published books. The app is available as a free download covering a selected number of chateaux, with in app payment available to download all the content.