Create an addictive game to help Fanta drive brand awareness of their 3 main flavors; Orange, Strawberry and Grape.
Ensure the gameplay reflects Fanta’s fun and playful brand characteristics, whilst highlighting the uniqueness of each flavour.
A simple yet addictive game concept was created, with players required to tap the Fanta bottles, in the right sequence, in order to catch the falling fruits, bubbles and Fanta characters.
The engaging and easy gameplay ensures appeal to a mass audience. Fanta FunTap has three game modes with different gameplay mechanics across each and 30 levels to tap through.
Launched worldwide, the game has been released on August 19th on iOS and Android.