Galaxy Macau create exclusive offers to build WeChat follower base

Galaxy Macau have prepared a range of time limited offers, exclusively for followers of their WeChat official account.

The WeChat coupons feature offers all across Galaxy's restaurants, hotels, spa, entertainment, and shops. The offers will be available until March 19, 2017.

With a data acquisition goal, the campaign is supported by a reporting module to analyse the relative success of the various offers. This will enable further offer optimisation to take place advance of future initiatives.