Financial Services solution provider Grassland Finance needed a dynamic and scalable consumer interface solution, as they prepared to grow their branch network across China.
A HTML5 platform was key to the solution, with a significant number of the micro, small and medium sized enterprise owners, expected to be accessing the site via mobile.
The site incorporates all aspects of the loan consideration process; from researching products via a simplified loan calculator; through to initiating an actual loan application.
Lead management metrics are also included, as well as the migration of qualified leads into the existing backend infrastructure.
Due to branches having varying product portfolios, as well as new branches being rolled out, a powerful backend solution was required to facilitate new and unique custom configurations.
Sites launched for Chifeng, Inner Mongolia and Wanzhou, Chongqing, with further additions expected in 2015.