Homes-Up offers two shopping experiences; it’s online destination, as well as a concept store on the prestigious Huai Hai Road, Shanghai. The app’s role was to bridge, yet complement, these two retail touchpoints.
Users of the Homes-Up app have the same rich experience and wide range of products and designs, to review as when browsing the website. The perfect complement. Additionally when visiting the concept store to see the actual products, they may use their devices to scan QR codes of the products for more detail, or to add to their shopping cart and check out directly via the app. With complete social integration, the Homes-Up app is the bridge between browsing and retail, and a prime example of the growing power of SoLoMo.