Infiniti's Idris chatbot reworked for the Chinese market


Globally together with Critical Mass, Infiniti have developed a chatbot, Idris, to allow consumers to embark on a journey of product discovery.

To enable Idris to be more accessible to Chinese consumers, a new front end interface was required, as well as a China specific Natural Language Processing (NLP) solution.

A MP was chosen to replace Facebook Messenger, offering easy access from the Infiniti WCOA, as well as daisy chaining into the existing Book a Test Drive MP.

Leveraging a China specific NLP also ensuring that Idris was able to interact with a wide range of questions and enquiries from Chinese consumers, on the new QX50 SUV.