Ice Mobile’s Bright Stamps mini program for Aeon rolled out on Sep. 28th, 2018.
It provides customers a new design and interface via a digitalised WeChat mini program (MP). This advanced, end to end digital loyalty solution is designed to drive repeat purchase amongst new and existing customers, by allowing them to collect and redeem stamps digitally.
Customers can access their stamp balance, browse transaction history, view rewards and receive promotional news at their fingertips.
In response to a market shift in China, where WeChat is used as the primary form of engagement and interaction within the retailer space, Ice Mobile’ Bright Stamps solution is introducing via the WeChat MP, instead of the traditional native app format.
By taking advantage of this new format, it helps build more traffic, registered members as well as participation in the stamps collection loyalty programme.