Introducing Sephora x Benefit Ecommerce Mini Program

The Ecommerce mini program for Sephora x Benefit officially rolled out to the public on Mar. 8th, 2019, delivered against an extremely ambitious design and development timeframe.

Enjoying efficiencies through leveraging the existing Sephora MP, but still providing users the familiar Benefit look and feel, the new MP has quickly established an important sales channel for Benefit.

Also harnessing seamless integration with Sephora CRM system, existing members from other channels like the Sephora MP, App or offline stores, can still be recognised immediately as an existing member in this Benefit sister MP.


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