How can the power of mobile technology be exploited within trade channels? Objective remains the same; engage the consumer and also undertake first round of data capture.
Traditional sales presenters were replaced with iPads. The consumer was challenged by Swiss Promotion Girls to play “Tron Style” racing game, opt-in for data registration, and bring the Kent product proposition to life.
Proved a very effective data acquisition tool; with thousands of users registered their details and taking the Kent Switch challenge. Awarded ‘Coolest use of iPad’ by BAT Worldwide!