West looks East: A new world order in mobile

Mobile Now were invited to present at Singapore Management University, drawing on their strong experience of working in mobility in China.

For years, mobile innovation has originated in Silicon Valley and the Nordic nations of Europe. With the possible exception of Japan, all eyes in Asia have looked west for the next breakthrough technology.

In recent times, the tables have started to turn. Asia is now leading the way in mobile and the epicentre of this, is China.

The presentation reviews the mobile ecosystem in China, offering insights into how it has evolved, technologies it has leveraged and pioneering, as well as how this will impact mobile in SE Asia.

How can businesses keep up with China’s changing mobile scene?

Thomas joined China Paradigm for their regular podcast. The topic for discussion on this episode was How can businesses keep up with China’s changing mobile scene?

Host Matthieu David discusses with Thomas; China’s rapidly changing economy and how this fast pace of change is specifically impacting mobility and commerce.

Thomas shares best social commerce practices for WeChat, as well as reflecting on what’s next in China

Listen to the podcast:

Mobile Now 9-year anniversary

Mobile Now Shanghai celebrates the company's 9th year. Two intense rounds of bowling competition led to two winning teams:

Round 1 winners: Liam, Laura, Suzy, Shirely.
Round 2 winners: Liam, Jason, Jane, Ciara.

Cassie awards our first round winners.

The Mobile Now Shanghai team.

Liam achieved the highest score of 130, Thomas and Kevin came in 2nd and 3rd at 129 and 122.

Despite Michelle's textbook form, she was not able to knockdown any pins.

Tom and Shirely in matching outfits. Looking good guys!

Vacheron Constantin leverages Tencent's Brand Zone initiative to launch mini program

Tencent's new Brand Zone feature has been ustilised by Vacheron Constantin to build out an eCommerce mini program.

The mini program itself takes advantage of Tencent's eCommerce MP template, which provides a PIM and OMS to allow inventory to be loaded and orders to be processed.

The overall end to end, user journey allows consumers to easily search for the Vacheron brand on WeChat. Via the resulting brand zone, users can select Vacheron's eCommerce MP and quickly be browsing a range of timepieces. With payment available using WeChat Pay, the whole experience takes place seamlessly, within the WeChat environment.

Content has been optimised for display within the MP interface, to ensure a great shopping experience for users.

Introducing SMCP mini programs for pre membership registration

Now SMCP shoppers can scan the in store mini program QR code or directly search the mini program (MP) in WeChat to complete member registration.

WeChat users can easily access the respective MP for each of the three brands; Sandro, Maje and CP. The user experience and user interface design is tailored to offer an efficient registration experience. This short process can be completed within a few seconds. SMCP will promote many events through the suite of MPs, allowing members to join in offline or online activities.

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