Retailers are always seeking effective ways to drive footfall into their stores, particularly those that may already be in the locale. OOH and flyering have been used traditionally, with varying degrees of success.
Harnessing the power of mobile and especially LBS offered more compelling solution, to the traditional methods.
Through the creation of an LBS app solution, Pingz is now able to offer retailers a highly targeted platform with which to reach out to new customers.
Targeted users, with Pingz installed, are notified when they are in close proximity to a shop or restaurant with an active campaign. Then it’s a simple case of walking into the outlet showing a barcode and redeeming the offer.
Launched in Europe, with worldwide rollout expected in 2015.