Sephora took the opportunity of creating a mini program, to both add an important new channel to their mobile comms portfolio, as well as reviewing their mobile interface design. This has enabled the creation of a fresher, WeChat optimised, browsing and shopping experience.
Seamless integration to existing CRM infrastructure, allows existing members from other channels to access all their data, once bound via mobile number or email.
Leveraging the WeChat ecosystem, naturally creates more traffic building opportunities to the MP. This includes WCOA broadcasts, template messages reflecting transaction activity, as well as ad units in WeChat Moments.