Target focus on responsive to showcase their Greatest Toy Sale on Earth

Target has traditionally used printed catalogues for their annual Greatest Toy Sale on Earth.

Now in it's second year as a digital manifestation, the online catalogue would become the destination for a significant integrated campaign.

Showcasing 1000+ SKUs, the responsive, touch enabled and rapid prototyped solution also included a wishlist feature, as well as full shopping cart integration.

Registration, wishlist and conversion all exceeded expectation targets, with sales witnessing a 200% YoY increase