Vacheron Constantin leverages Tencent's Brand Zone initiative to launch mini program

Tencent's new Brand Zone feature has been ustilised by Vacheron Constantin to build out an eCommerce mini program.

The mini program itself takes advantage of Tencent's eCommerce MP template, which provides a PIM and OMS to allow inventory to be loaded and orders to be processed.

The overall end to end, user journey allows consumers to easily search for the Vacheron brand on WeChat. Via the resulting brand zone, users can select Vacheron's eCommerce MP and quickly be browsing a range of timepieces. With payment available using WeChat Pay, the whole experience takes place seamlessly, within the WeChat environment.

Content has been optimised for display within the MP interface, to ensure a great shopping experience for users.