While QR codes have been used to combat cognac counterfeiting in the past, Rémy Martin has taken security to another level through the use of NFC technology.
Using high security NFC chips with asymmetric encryption, a mobile app can now detect whether a bottle has been previously opened and resealed.
This offers confidence to the user that they are opening a genuine bottle of the Cognac Fine Champagne.
The Android app also rewards users for their participation, via a loyalty programme.
The application will be piloted in China, with plans for a broader rollout thereafter.